How Do Online Product Reviews Help Consumer Decision Making?

With the growth of online shopping on the internet, online product reviews sites are of great help in the decision making process for consumers. After all, they cannot gain physical access to a particular object one is considering to buy, such that they merely utilize the information provided for them by these sites to come up with a decision.

Online product reviews are known to be the latest emerging marketing strategy on the internet. Aside from the sites intended mainly for posting reviews about certain products, old or new, in the online market, there are also forums wherein people who have recently used the product can provide useful information for decision support on other consumers. In some cases, the feedbacks listed on the site can forecast the actual performance of the product or model upon launching on the market. After all, the pre-release marketing has been considered as one of the strongest factors that could indicate actual performance, especially with the high level of accuracy that reviewers have provided.

At its core, online product reviews sites are intended to provide product information and is geared more towards personal usage experience at the core of the review and evaluation of the product. Each aspect of the product or model is analyzed to suit each individual user’s needs and preferences. Whether users value affordability, utmost functionality, ease of use, or innovation of technology, each of these aspects are evaluated during product reviews for an idiosyncratic match. It is also a great way to promote the word-of-mouth marketing and create more buzz about a certain product.

For the reviewers, they use varying metrics to come up with a benchmark for a particular product or model. It is therefore a valid way to provide useful information for different population segments and come up with realistic feedback.

Aside from consumers, sellers also make good use of online product reviews. It allows sellers to come up with the counteractive marketing strategy to respond to the consumer reviews published on various sites online, which particularly tackle on two basic questions: when and how. The information provided on the consumer review utilizes two aspects of information regarding the product: the information attributed to the product and the information formulated by the buyer or tester of the product. The latter type of information has more weight since it expounds on the actual product performance aside from what the product claims to do or deliver.

The timing of release for consumer reviews for certain products therefore set as a strategic variable that both parties (consumers and sellers) can use to their advantage. Of course, how one person utilizes the information provided in the review is dependent on the individual preference and criteria that a consumer has created for them. Hence, one can notice the increasing amount of online product reviews currently available on the internet since they serve as a good source of information for those who want to make intelligent buying decisions. Just make sure that if you are going to utilize this information is to look at the site’s credibility to ensure that the consumer review information you got is valid.

Product Reviews, Save Money on Discount Codes and Time

Shopping online for products has clear advantages over shopping at your local shop, below I have covered a few of the advantages shopping this way.

Product Reviews

When shopping on the High Street, you miss out on the opportunity to learn what other people thought about a product, the sales assistant in the shop is certainly not going to tell you what faults the product has and how many returns they have had to deal with. Their key role is to make the sale, by browsing and spending twenty minutes or so online researching a product, you can make a real difference and more importantly make the correct buying decision.

Shopping online offers you the chance to research and read reviews about the product you are interested in, not only will this boost your confidence in purchasing after you have read many positive remarks about it, but it will highlight any issues for you if there are negatives to be wary off. Always do your research before purchasing a product online, if you can’t find any reviews but still have questions, ask the retailer what questions you may have and see if they can help you out, not only will this give you confidence in the retailer if they answer your query correctly and in a timely manner, but it will also give you warning signs if the retailer fails to reply, replies late or replies without really answering your question.

Save Money on Discount Codes

After reviewing the product you want and 100% knowing this is the one for you, before reaching for your debit card to make the sale, you should look around and see if there are any current discount codes to be used at the retailers checkout page.

Discount codes usually offer some sort of percentage of the sale price, or even free shipping. So always be on the look out for discount offers, they can put that extra money in your pocket to treat yourself to something else. They may not always seem like you are saving much, but any saving is a good saving, and if you regularly shopped online over the year, you will be surprised at just how you would be saving yourself long term. Always make sure you fill in the correct discount code at the checkout so it will be correctly used for you, and always be wary of expiring dates for any codes, or any set criteria that must be met before the code is valid, several companies promoting these codes may fail to provide the correct information so exercise some caution when using.

Another way you can save money is through shopping at sites whom offer you a percentage of the sale paid back directly to you. You should never have to pay to join a site which offers this, and mostly all of them will offer you a cash incentive just for signing up.

Combining all these methods throughout the whole year, you would be saving a considerable amount of money, and the fun part is, they are simple to do and all free to do.

Time

Mostly everyone these days is short on time, we work, we come home, we want to relax. Online shopping can be done in the comfort of your own home, so you can spend that time wisely on making all the correct decisions, not an easy thing to do when tired and frustrated in a shop on the High Street, being harassed by a young man eager on making a sale. You control the time, never rush buy from home, make sure you are relaxed, pour your favourite hot drink and then go about your business, afterall it is your money you are spending, you want it to go to the right retailer, for the right product, at the best price.